When you write a blog you put a huge amount of time and effort but after publishing nobody really comes to your blog this is because they can’t find you in the search results.
A study by income school shows that a blog post takes 6-8 months to rank on the first page of a google search engine by keeping this in mind
Driving organic traffic to your blog can take a long time and some of us do not have that type of patience so how to get traffic to your blog in your earlies days? This can be done in a number of ways but the most effective one is to use Pinterest to drive traffic to your blog.
How is Pinterest the most effective source to drive traffic?
First, Let’s look at how Pinterest works to understand why it’s the most useful source.
Image-based search engine:
Most people things that Pinterest is a social media platform but actually it’s a search engine. This means with proper SEO of your content on Pinterest it will continue to pop up on users’ search results years after you publish it.
It works the same way as any search (older the better).
Ranking Advantages:
Pinterest algorithm to rank is quite simple. These are the main factor for the Pinterest search algorithm.
- Domain quality
- Pin quality
- Pinner quality
- Topic relevance
Thus it is easier to rank on Pinterest than on google, if you’re able to rank your pin in the top results on Pinterest it will also show up in google search results, creating a gateway to your blog.
Audience:
Pinterest has 431 million monthly active users most of them are adults who earn $30,000-$60,000 per year and most of them are women according to a study by Statista.
The potential of this audience group to make a purchase is more than any other way to grow your blog.
Facts about Pinterest:
- A pin is 100 times more spreadable than your average tweet.
- A pin on Pinterest can drive up to 2-page visits and 6 pageviews.
Ways to drive massive traffic from Pinterest
Pins keyword research
Keyword research is the process of looking for popular search terms people are searching for in the search engine and including them in your content.
Pinterest keyword research is simpler than google just type your niche in the Pinterest search and it will show the most search term in your niche.
Another way is to analyze your niche on the Pinterest explore page and check which type of content is popular in your niche.
On the explore page choose your niche after that Pinterest will show you feature pins and trending articles which is a great way to analyze keywords your competitors are targeting.
Optimizing your pins
After doing keyword research in your niche it’s time to create a pin that describes itself to your audience, creating a visually appealing optimized pin can get you massive traffic.
So the first step is to create a professional-looking Pin people judge your credibility from your design.
The second thing is to remain consistent with your design people should recognize your Pins once they see them.
Then optimize your post by
- Adding the keyword in the pin title and description.
- Adding the same keyword in the image.
- Include all the keywords and hashtags you are targeting in your pin description.
Optimizing your board
Pinterest allows users to combine the pins of the same category in a folder called pins, a user on Pinterest specifically searches for boards to learn more about the topic.
Try including keywords in the title and description of boards. This will reflect the relativeness in the pins and the boards thus get ranked high in the results.
Linking your blog
As Pinterest is growing rapidly its algorithm is becoming more and more advance.
Try linking the Pins with only the relative blog post as Pinterest has started to scan the linked blog to check its relevance and don’t try to link one blog post to more than one pin in the same bored, if you want to create more pins for the same article try doing in the different board.
Conclusion
Congrats! You have learned a new way to drive massive traffic to your blog for free, hope this will help you to grow your blog traffic and become a successful blogger.
